NEW ZEALAND - The country's internet service providers have ramped up advertising spend in a race to sign broadband subscribers.
Figures from Nielsen Media Research show Telecom spent NZ$6.5 million ($3.9m; €3.1m; £2.1m) advertising its Xtra broadband service in the first five months of this year, compared with NZ$6.3m for the whole of last year.
Rival Slingshot spent NZ$204k on advertising broadband in the first five months of 2006, compared with just NZ$62k last year.
© Copyright 2017
All rights reserved including database rights. This electronic file is for the personal use of authorised users based at the subscribing company's office location. It may not be reproduced, posted on intranets, extranets or the internet, e-mailed, archived or shared electronically either within the purchaser's organisation or externally without express written permission from WARC.