HAMPSHIRE, UK: Cable provider NTL:Telewest has hooked up with British commercial broadcaster Channel 4 to make the latter's programming available on-demand to subscribers.

The three year deal will allow customers to catch up on C4's current schedule and on its extensive back catalogue.

The broadcaster is planning a major rollout of VOD content via the web and mobile devices next month, and said the deal with the NTL Telewest is just one stage in its plans.

Data sourced from Media Week (UK); additional content by WARC staff