Also crowing triumphantly was Barraclough Hall Woolston Gray which gained a first in the business non-profit sector for its Persil / Comic Relief fundraising campaign, plus a second place for Volkswagen and a third for British Red Cross. Two second prizes went to WWAV Rapp Collins (Oxfam; and a joint legacy ap-peal for six UK charities) plus two third places (Imperial Cancer Research Fund and Yellow Pages); while sister-shop WWAV Rapp Collins Scotland won a second place for Tennent Caledonian Breweries. Craik Jones Watson Mitchell Voelkel scored yet again for its Land Rover work, gaining second place alongside a third for its Mini campaign. JDA also won two third prizes for its Department of Social Security work.
Other winners were Lowe Direct (a brace of seconds, respectively for Saab and DMA Scotland), while the former Jones Mason Barton Antenen gained third place for Compaq. The Irving Wunderman Award went to Chris Jones, creative director of Craik Jones Watson Mitchell Voelkel, for his "outstanding body of work and illustrious career spanning twenty years in direct marketing".