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NIKE RUNS OFF WITH EMMY

News, 31 August 2000


This year’s Academy of Television Arts and Sciences award for the outstanding television commercial was won by Nike in a spot created by Wieden & Kennedy’s Portland, Oregon office.

Titled The Morning After, the tongue-in-cheek commercial depicts a runner blithely jogging through the post-Y2K devastation many feared would happen on January 1 2000.

One of five spots nominated for the award, The Morning After will be honored at the creative awards ceremony this upcoming Saturday. The presentation will be televised on September 10.

News source: New York Times