The Institute of Sales Promotion (0171 837 5340) has introduced the Retail Audit Service, available both to members and non-members. Launched in association with GSD Field Marketing Group, the scheme offers an audit package allowing users to state three agreed objectives and check a promotion is receiving proper support at participating outlets. Twenty-five calls of up to 15 minutes each are made to check the exterior of outlets for general appearance and window POS; interiors for promotional activity, implementation and staff awareness; and to complete an audit report form. Users pay £275 (non-members £375).
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