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NEW MARKETING BROOM AT HARRODS POISED TO SWEEP CLEAN

News, 04 August 2000


Less than five weeks after stretching his legs beneath his desk at London’s classiest department store, Harrods, insiders are saying that marketing and strategic planning director Ed Whitehead is poised to fire the store's creative agency and bring the business inhouse.

Managing director of incumbent shop Leagas Delaney, Nick Hough, puts a brave face on the rumours: “Taking brand strategy in-house is not the same as taking away all advertising responsibility,” he insisted, heartened, perhaps, by reports that Harrods' media planning and buying account will remain with Leagas, which has handled Harrods’ creative and media business for twelve years.

News Source: CampaignLive (UK)