Kevin Allen (46) has been appointed to the newly created post of marketing director, Europe, at McCann-Erickson WorldGroup.

London-based Allen will combine his new duties with existing business development responsibilities for Europe, Middle East & Africa.

He has been briefed to focus both internally and externally on the theme that McCann WorldGroup - through its so-called ‘corridor companies’ - is an integrated marketing consultancy service, ranging from advertising to event marketing.

The ‘corridor’ cohorts include McCann Relationship Marketing Worldwide; event marketing and sales promotion specialist Momentum Worldwide; and FutureBrand, a brand equity consulting and design agency.

WorldGroup also works closely with Interpublic sister companies Weber Shandwick (public relations) and Zentropy (online marketing communications).

News source: Advertising Age - International Daily