America’s largest network TV broadcaster NBC has entered into a groundbreaking deal with Nielsen Media Research to provide audience measurement services to all NBC’s national and local television businesses.

The deal (value unstated) is claimed to be the largest and most comprehensive agreement of its kind in the history of media research.

Central to the transaction is NBC’s support of Nielsen’s National People Meter Sample which will enjoy its largest expansion to date as a result – in due course almost doubling its present size of 5,000 households.

The NBC units participating in the new contract are NBC Television Network ; cable networks Bravo, CNBC and MSNBC; Telemundo; the fourteen NBC-owned/operated TV stations, and its thirteen Telemundo television stations.

Boasts Nielsen’s head honcho, VNU Media Measurement & Information Group chairman/ceo Michael P. Connors: “This contract … enhances the company’s leadership position as the global ‘currency’ for media research services in the international media marketplace.”

Data sourced from: Daily Research News Online; additional content by WARC staff