The board of General Electric's TV division NBC has redeployed two senior frontline commanders ahead of the upcoming 'merger' with the stateside entertainment arm of Vivendi Universal [WAMN: 09-Oct-03].

The US broadcast giant announced Monday it has assigned new and expanded duties to honchos Jeff Zucker and Randy Falco, who will share responsibility as "co-equals" in the NBC realignment.

Their appointments will free up NBC chairman Robert C Wright to assume management control of the NBC-Universal joint enterprise, yet another indication that the merger is no 'marriage of equals'.

Taking the new title of president, NBC entertainment, news and cable group, Zucker (currently responsible for NBC's entertainment division) adds the most new chores to his portfolio -- supervisory control of NBC News and NBC's cable channels including Bravo, the MSNBC news channel and financial news channel CNBC.

Falco, former president of the NBC Television Network, moves up to group president, adding to his existing duties control of NBC's holding in Spanish-language television network Telemundo.

The merger still awaits a green light from the Federal Trade Commission, expected in March or April. "I anticipate no problems," says a confident Wright.

Data sourced from: New York Times; additional content by WARC staff