German business and financial news broadcaster N-TV yesterday warned it would only break even in its current financial year.
The television company, which posted nearly DM49 million in the “exceptional year 2000”, forecast a brighter 2002, with an expected upturn in the stock markets and a rise in IPOs promising increased ad revenue.
Despite the predicted recovery, programming chief Helmut Brandstätter announced that N-TV’s ad charges – slashed by 22% on August 1 – would not be raised next year.
N-TV, which increased its audience over the last twelve months by 200,000 to 6.51m a day, added that it sees potential in providing special types of advertising. In one such deal, Sony has bought all the broadcaster’s ad slots on the opening day of this year’s IFA consumer electronics fair in Berlin.
Negotiations with RTL about an investment in N-TV are continuing, said Brandstätter. The German broadcaster’s major shareholders at the moment are CNN (25.5%), the Nixdorf family (18.9%), Time Warner (24.3%) and Verlagsgruppe Handelsblatt (28.5%).
News source: Handelsblatt (Germany)