Rumour has it that James Murdoch has finally handed in an application for the vacant ceo post at British satellite operator BSkyB.

According to a report in the International Herald Tribune, Sky insiders have let slip that Rupert Murdoch's 30-year-old son has thrown his hat into the ring, lining up against three internal candidates.

Murdoch senior was keen to install junior at the head of BSkyB – in which NewsCorp holds a 35% stake – as a replacement for outgoing chief Tony Ball. However, after an outcry from shareholders and independent directors, the satellite operator hired search firm Spencer Stuart to fill the role [WAMN: 30-Sep-03].

Reports earlier this week suggested the younger Murdoch – currently in charge of NewsCorp's Asian unit Star TV – was delaying his bid, possibly while he gauges the reaction in the City [WAMN: 07-Oct-03].

But he is now thought to be in the running, along with chief operating officer Richard Freudenstein, group finance director Martin Stewart and sales and marketing director Jon Florsheim.

No surprises for guessing which candidate analysts are putting their money on.

Data sourced from: International Herald Tribune; additional content by WARC staff