A number of ardent suitors have courted high profile London creative boutique Mother over the last year or three, although few will have been as eligible or well-heeled as current Casanova, Sir Martin Sorrel.

But Mother, proud epitomization of today’s New Woman, has no wish for family life – even when the paterfamilias is as liberal as Sir Martin with the “tremendous largesse” [AdWeek’s comment on the price paid by WPP Group for New York’s Berlin Cameron & Partners, WAMN:18-Dec-01 ].

Like BC&P, Sorrell coveted Mother as the potential London flagship for its creaking creative network Red Cell, and he is understood to have personally waved seductive offers beneath the noses of founding partners Stef Calcraft, Andy Medd, Robert Saville and Mark Waites.

The quartet, however, was having none of it. “Yes, we were approached quite recently by WPP,” admitted a Mother spokesperson. “Loads of people have approached us, but we want to stay independent and carve our own furrow.”

Mother, founded in 1996, counts such bluechips as Coca-Cola, Unilever, Egg and The Observer among its clientele. It was the sole UK shop to grab gold at last year's D&AD awards.

News source: MediaGuardian.co.uk