SINGAPORE: Leading executives from Coca-Cola, Johnson & Johnson and Bajaj will assist in judging the 2017 WARC Prize for Asian Strategy, which offers a $10,000 Prize fund for the best evidence of strategic marketing thinking in Asia.
From the client-side, Richard Cotton, Content & Creative Excellence Director, Coca-Cola, Rachelle Berges, APAC Head of Total Brand Experience Delivery - Connections and Media, Johnson & Johnson and Sandeep Verma, President, Bajaj Corp will join the chair of the judging panel, Nicole McMillan, VP Marketing Asia Pacific at Wrigley's.
From the agency-side, the roster of judges has been expanded to include Diday Alcudia, Strategic Planning Director, Dentsu Jayme Syfu, Thomas Wagner, Planning Director, BBH Asia Pacific , Cristina Buenaventura, Head of Planning, BBDO Guerrero, Rob Campbell, Head of Planning at Wieden+Kennedy, Yoshi Matsuura, Executive Planning Director, McCann Tokyoand Lubna Khan, Brand Innovation Strategist.
Now in its seventh year, the Prize is free to enter and is open to brand owners and agencies in any marketing discipline. Full details, including entry kit and entry form, are available on the Prize website. The deadline for entries is 12 June 2017.
Included in the overall $10,000 Prize fund is the $5,000 Grand Prix, which will be awarded to the best paper. There are also five $1,000 Special Awards that recognise excellence in specific areas.
The Asia Strategy Report, WARC's annual casebook of the smartest strategic thinking in Asia, will showcase all winning entries later this year; further information about last year's winners can be found here.
Data sourced from WARC