Despite the bursting of the dotcom bubble, Britain’s web surfing population surged by more than five million over the last year, according to Nielsen/NetRatings.
The number of regular home-based internet users in the UK jumped from 11m twelve months ago to 16.5m, with a one-third rise to 30m net-connected citizens.
In addition, over the past year the average British surfer has increased by half an hour to six hours and 45 minutes the time he or she spends online every month. This trend is set to continue with the spread of broadband connections, which do not involve charges for the length of time spent on the web.
The British experience reflects the situation elsewhere on the planet, with the global internet population rising 18% in the last year to 241m active home users.
Data sourced from: MediaGuardian.co.uk; additional content by WARC staff