Quebec’s best-selling beer brand Molson Dry has gained rights to title sponsorship at the new Indy CART race in Montreal, the first of which is scheduled for 2002.

The brand’s parent Molson Canada also sponsors Indy races in Vancouver and Toronto.

The sponsorship deal for the Molson Dry Indy CART race is to run for six years until 2006 and, hopes Molson’s Raynald Doin, will contribute to Montreal's and Quebec's international visibility.

News source: Advertising Age - International Daily