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Mobile will 'take off' in Asia in 2015

News, 17 December 2014

SINGAPORE: The mobile market in Asia-Pacific will continue to record strong growth in 2015 when over half of consumer transactions are expected to be conducted on mobile, according to a leading analyst from the region.

"The conditions couldn't be better for strong mobility growth in the Asia-Pacific region in the coming year," said Ian Song, a research manager with the International Data Corporation, in comments to IT Wire.

"We're seeing the perfect storm of strong consumer transition to mobility for every facet of their lives, as well as enterprises treating mobility as a strategic initiative."

Coupled with the likelihood of more business enterprises looking to use m-commerce as a driver of growth, Song predicted the regional market will grow rapidly.

But he also cautioned that brands and vendors would have to take account of the sheer diversity of the region and remember that "success in mobility in the region requires a very Asia-Pacific mindset".

IDC expects m-commerce in the region to grow from $16.6bn in 2013 to almost $67bn in 2018, driven in part by mobile payment options, such as those offered by ApplePay, Alipay in China, and paytm and Freecharge in India.

The company also expects that simple wearables, especially fitness devices, will find a lucrative new market and will begin to become widely adopted next year.

However, the market for Mobile Enterprise Application Platform (MEAP) solutions, is expected to continue to struggle in Asia-Pacific as consumers increasingly buy off-the-shelf mobile business apps from existing vendors.

Data sourced from IT Wire; additional content by Warc staff