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Mobile Giant Connects Claydon Heeley to £8m Account

News, 28 February 2001

One2One, the UK mobile network owned by Deutsche Telekom, has recruited one of Omnicom’s several UK direct marketing shops, Claydon Heeley Jones Mason, to service its £8 million dm account - formerly handled by Omnicom sibling WWAV Rapp Collins.

CHJM, which pitched against several other unnamed shops, is said to have clinched the business with its proposals for a new loyalty programme.

The win does not affect the status of Bartle Bogle Hegarty, the non-Omnicom London agency awarded One2One’s mainstream ad business last year [WAMN:27-Jul-00].

News Source: CampaignLive (UK)