One2One, the UK mobile network owned by Deutsche Telekom, has recruited one of Omnicom’s several UK direct marketing shops, Claydon Heeley Jones Mason, to service its £8 million dm account - formerly handled by Omnicom sibling WWAV Rapp Collins.

CHJM, which pitched against several other unnamed shops, is said to have clinched the business with its proposals for a new loyalty programme.

The win does not affect the status of Bartle Bogle Hegarty, the non-Omnicom London agency awarded One2One’s mainstream ad business last year [WAMN:27-Jul-00].

News Source: CampaignLive (UK)