Computer software titan Microsoft has inked a deal with UK satellite giant BSkyB to launch a video-on-demand service for personal computers.

From today (Tuesday) the satellite firm's eight million subscribers - at least those with a PC running Microsoft's Media Centre software - can access VOD through the Sky by Broadband service. It will provide customers with films and sports highlights on a new format.

Microsoft's multi-billionaire chairman, Bill Gates, announced the partnership with News Corporation-owned BSkyB at the Las Vegas Consumer Electronics Show. He said: "Windows and the consumer electronics industry are changing dramatically. People live in a world with more digital content and information than ever before."

BSkyB, headed by James Murdoch, is eager to expand its broadband offering and last year paid £211 million ($373m; €311m) for telco Easynet [WAMN: 24-Oct-05], thereby allowing it to offer customers the 'triple play' services of TV, telephony and high-speed internet access.

Data sourced from and The Times Online (UK); additional content by WARC staff