Microsoft Corporation will this week debut a massive $200 million (€182.95m; £127.45m) global ad campaign targeting technology professionals. The drive kicks off Thursday across North America – where fifty percent of the campaign budget will be spent – integrating print, TV, outdoor and online media into a spiel for three business software products marketed under the Agility banner.
Says Microsoft general manager, advertising Mike Delman: “When we launched 'Agility' three years ago, the environment was very different. Today, people still have business needs but they don’t have unlimited resources, so IT professionals are getting pressed to do more with less.”
The Software for the Agile Business campaign was created by McCann-Erickson Worldwide, San Francisco.
Data sourced from: AdAge.com; additional content by WARC staff