Typifying the middle-aged spread that now besets the once fleet-footed Microsoft [WAMN: 22-Sep-05], the software titan moved at last this week to compete with Google's successful auction system for selling search advertising keywords.

The Microsoft 'me-too', branded adCenter will also provide advertisers with detailed audience data to help reach targeted web users.

The concept, which has been piloted in France and Singapore, will launch stateside in October, gradually phasing-out the current sales service provided by Yahoo.

Data sourced from Wall Street Journal Online; additional content by WARC staff