NEW YORK - In a major credibility boost, the new universal advertising coding standard Ad-ID has been annointed by Microsoft as its preferred metadata tagging system for digital media advertising.
    The Ad-ID standard, jointly developed and owned by the Association of National Advertisers with the American Association of Advertising Agencies, provides the foundation for digital ad trafficking and tracking, as well as digital connectivity. It is the equivalent of the retail community's universal product code.
    Says Microsoft director of media standards business strategy Rich Lappenbuscht: "Microsoft selected Ad-ID for its clear leadership in broadcast advertising identification, organizational stability, database reliability, operational scalability and ongoing commitment to providing advertisers with accurate data and product information."