Microsoft is backing the launch of its MSN 8 internet package with a $300 million (€308m; £194m) promotional budget – the Seattle software titan’s biggest ever drive to attract people to its web service.
As reported earlier this week [WAMN: 23-Oct-02], Microsoft’s new offering competes directly with AOL 8, offering family-focused features such as parental access controls.
Indeed, so important is the family market to the package that a version is being created in partnership with Walt Disney Company.
In order to catch up with AOL, Microsoft is throwing its considerable marketing muscle behind MSN 8, dwarfing the $100m spent on its rival’s latest campaign.
Data sourced from: USA Today; additional content by WARC staff