Viva Mexico! is the cry at Turner Broadcasting System, a unit of troubled media titan AOL Time Warner.
The latest research data compiled by TBS predicts Mexican advertising growth of between 20%-25% in 2003, following on 40% sales growth this year.
Turner, which includes CNN, Cartoon Network, Boomerang and TNT among its broadcast assets, has forecast overall growth of 15% in the Latin American market in 2003 – despite the spread of economic turmoil and political uncertainty.
Argentina continues in the throes of its economic convulsions while the Brazilian real lost a third of its value this summer due to investor’s jitters that popular leftist presidential candidate Luiz Inácio Lula da Silva might inject an element of social justice into the nation’s economy.
And Venezuela, where President Hugo Chavez is following some eccentric economic policies? “No one wants to risk their money there right now,” says TBS Latin American sales vp Claudia Contreras.
But south of the border down Mexico way, a contented smile spreads across Contreras’ face: “The peso is stable. The economy looks positive. We are not expecting surprises,” she beams.
Data sourced from: AdAgeGlobal.com; additional content by WARC staff