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McDonalds Dishes Up $60m New Menu

News, 18 January 2001

In an attempt to “elevate food to star status”, McDonald’s yesterday unveiled its New Tastes Menu featuring forty new items that will be available by rote.

The move is backed by an estimated $60 million national TV campaign, with three 30-second spots breaking January 21. The ads were created by DDB Worldwide, Chicago.

News source: Advertising Age - Daily Deadline