McDonald’s Corporation, the globe’s largest fast-food purveyor, yesterday disclosed that its worldwide advertising expenditure hit $595.3 million in 2000 – almost fourteen percent up on the preceding year. Most of this was spent in the USA.

Fiscal data for the year to December 31 filed with the Securities and Exchange Commission, revealed that US sales increased by 3% to $19.6 billion, while global sales enjoyed 4% growth at $40.1 billion.

News source: Advertising Age - Daily Deadline