Fast food titan McDonald’s has picked Quebec City’s Cossette Communication-Marketing to handle its $50 million Canadian English language account.
The move consolidates McDonald’s Canadian account with the agency. Cossette has handled the Quebec (French language) account for nearly thirty years.
Before the review, advertising duties for the burger chain had been split between Cossette’s Toronto and Halifax offices, Vickers & Benson in Toronto and Vancouver-based Palmer Jarvis DDB.
News source: Advertising Age - Daily Deadline