McCann Relationship Marketing Worldwide were the runaway winners at this year’s International Echo Awards, scooping six awards.
The agency won two golds, a silver and a bronze at the awards, presented at the Direct Marketing Association’s 83rd annual conference and exhibition. Honored campaigns included McCann’s work for Amgen and Buick.
Other multiple winners were OgilvyOne Worldwide, which took home five awards, and True North’s FCBi, which won three.
However, the Diamond Echo Award, presented to the best direct-response campaign, went to New York’s OgilvyOne and its client PeoplePC in San Fransisco, for the TV launch of the company’s web services and buying club.
News source: New York Times