Universal McCann’s M2 Universal Canada network is set to be strengthened by the addition of the media operations of Marketel, a Top-5 Quebec agency in which M2’s Interpublic sibling, McCann-Erickson Worldwide, holds 49%.

The move, which apparently does not affect the balance of control in Marketel, gives M2 Universal a Canada-wide operation, with offices in St. John's, Montreal, Toronto, Quebec, Calgary and Vancouver.

News source: Advertising Age - International Daily