Television group MTV Networks UK is merging the ad accounts for its MTV and VH1 branded music channels. It has compiled a shortlist of eight shops to pitch for the consolidated account, worth £8 million.

The octet comprises: Springer & Jacoby (the VH1 incumbent), Burkitt DDB, Leith London, Soul, Leagas Delaney, BDS Beechwood, Malcolm Moore Deakin Blazye and Leagas Delaney. The current holder of the MTV account, McCann-Erickson’s Magic Hat youth marketing division, has not been selected.

The single account will cover the MTV and VH1 channels, along with their digital siblings VH1 Classic, MTV Extra, MTV Base and MTV2. Commented Dylan Jones, communications manager at MTV Networks UK: “We’ve had different agencies working on bits of the business as it's been felt that the brands were too different. However, we've decided that if we’ve got one agency then we'll get cohesive work across the board.”

The shortlist will be halved to four shops before the final round. Overseeing the review are Fiona Battle and Andrea Harris, respective brand managers at VH1 and MTV, and vice-president of marketing David Pullan.

News Source: CampaignLive (UK)