Three Motorola roster agencies are to compete in a shootout for the electronic giant’s consolidated worldwide advertising business.

"We're working to determine the best way to leverage the overall Motorola brand," said a company spoke. But the tense trio - McCann-Erickson Worldwide, Ogilvy & Mather Worldwide (both New York) and Chicago-based Leo Burnett – all declined to comment.

McCann, which has the most at stake, currently runs Motorola’s consumer account, estimated value $100 million; Ogilvy handles the client’s interactive business via its OgilvyOne offshoot; and Burnett looks after the Motorola Semiconductor Products division.

Word is that Motorola marketing director Geoffrey Frost summoned Ogilvy’s top brass – including WPP chief executive Sir Martin Sorrell – to his Schaumburg, Illinois, office in March to brief them on the possible account consolidation. [Interestingly, no mention was made in the source news item of similar briefings to McCann and Burnett.]

News source: Advertising Age - Daily Deadline