Having completed a global audit of its media planning/buying portfolio, Motorola has launched a Europe-wide survey.
The review is currently in the first phase of credentials scanning, prior to drawing-up a shortlist. Insiders expect Universal McCann, holder of Motorola’s £10 million UK account, to make it to the shortlist.
The media review mirrors a similar exercise in September when Ogilvy & Mather Worldwide was awarded the telecoms and semi-conductor giant’s creative business.
News Source: CampaignLive (UK)