THE MIRROR GROUP is piloting a scheme on its Daily Record web site that allows advertisers to target visitors according to their demographics and the time of day they access the sites.This enables clients to identify peak viewing/usage times and select those that correspond most closely to their target audience.
MIRROR INTRODUCES TIMED WEB ADS
News, 01 October 1998
© Copyright 2019
All rights reserved including database rights. This electronic file is for the personal use of authorised users based at the subscribing company's office location. It may not be reproduced, posted on intranets, extranets or the internet, e-mailed, archived or shared electronically either within the purchaser's organisation or externally without express written permission from WARC.