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MCDONALDS REVIEWS $50M CANADIAN ACCOUNT

News, 26 October 2000


McDonalds is reviewing its English-language Canadian account in a bid to consolidate its advertising activities into one agency.

The fast food colossus intends to ask its three incumbent agencies – Vancouver-based Palmer Jarvis DDB, Cossette Communication-Marketing in Toronto and, in the same city, Vickers & Benson Advertising – to pitch for the $50 million account.

The consequent review will be held on November 16th.

News Source: CampaignLive (UK)