McCann-Erickson Manchester, part of the Interpublic Group, has acquired The Quay, a through-the-line agency, also based in the city.
The Quay, with an annual turnover topping £15 million, brings a substantial client dowry, including healthcare firm SSL International, whose portfolio includes such brands as Resolve, Durex, Scholl and Coppertone.
Proclaimed The Quay’s managing director, Michael Bahbout: “Our clients now need the skills and strengths provided by McCann, and we are very excited by the opportunities around the corner”.
McCann-Erickson Manchester, on the other hand, has expanded to twice its size five years ago. “More and more companies are looking for the global communication and brand strengths that we offer”, said managing director Sue Little.
News Source: CampaignLive (UK)