The Publishers Information Bureau this weekend released data indicating continued strong growth in magazine advertising for the first half of 2000.

Advertisement pages rose overall to 138,629.34 (14.4% up on 1999), spearheaded by a massive 56.1% leap in computer advertising to 10,925.53 pages. The sector also recorded the largest ad-page count, elbowing-out the diminishing automotive category – down 8.2% to 10,816.37 pages.

Other substantial gains were recorded by retail (up 85.3% to 8,449.81) and media and advertising – up 68.4% to 8,634.35.

News source: Advertising Age - Daily Deadline