Alberto-Culver has appointed London ad shop M&C Saatchi to handle its Alberto VO5 haircare range, estimated annual billings $40 million, in all international markets outside North America.

The business was previously executed by a number of local agencies around the globe. In the UK - VO5's largest overseas market - the incumbent was Lowe Lintas & Partners Worldwide.

News source: Advertising Age - Daily Deadline