London-based Michaelides & Bednash has announced plans to launch a New York branch in October.
Rupert Newton from the agency’s London office will be in charge of the new division. M&B is also seeking someone from the US market to work alongside him.
The new operation will, M&B hopes, be tailored to the US market, offering brand strategy advice based on a media perspective.
News Source: CampaignLive (UK)