London-based Michaelides & Bednash has announced plans to launch a New York branch in October.

Rupert Newton from the agency’s London office will be in charge of the new division. M&B is also seeking someone from the US market to work alongside him.

The new operation will, M&B hopes, be tailored to the US market, offering brand strategy advice based on a media perspective.

News Source: CampaignLive (UK)