Lycos Europe has awarded its 150 million euro account to Leagas Delaney. The role will involve designing campaigns for the company’s collection of brands across Europe, including Lycos, Fireball, the Tripod community and the Comundo ISP, as well as creating launch campaigns for Angelfire, Hotbot and Sonique.
Ben Regensburger, Lycos Europe’s vice-president of marketing, commented: “Leagas Delaney will build on our successful TV and print campaigns by developing the next generation of distinctive and memorable advertising. Their mixture of local and pan-European experience perfectly complements our strong market position in 11 European countries.”
News Source: CampaignLive (UK)