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Lowe Lintas tops Warc 100 agency rankings

News, 26 February 2015

LONDON: Lowe Lintas India has been named the best creative agency of the year in new results from the Warc 100, which tracks annual performance in effectiveness and strategy competitions.

The Mumbai-based number one creative agency scored 213 points, with AMV BBDO second on 191 points and Colenso BBDO third on 148 points. Lowe Lintas also had the Warc 100's top-ranked campaign this year, with its 'Kan Khajura Tesan' initiative for Hindustan Unilever.


Other Asia-Pacific agencies making the top 10 were McCann Melbourne (sixth, 126 points) and Ogilvy & Mather Mumbai (seventh, 106 points).

The Warc 100 is an annual list of the world's best campaigns, agencies and brands, based on their performance in effectiveness and strategy competitions in the previous calendar year. To compile this year's rankings, Warc tracked more than 2,200 winning campaigns from 87 different competitions.

Commenting on the news, Joseph George, CEO, Lowe Lintas India, said: "We have had a terrific run on creative effectiveness this year across the globe; and all the accolades have further reinforced our belief in the type of work we want to do and believe in."

Elsewhere on the rankings, BBDO Worldwide was the clear winner among agency networks, with 1,236 points versus second-placed Ogilvy & Mather's 1,027 points. Among holding companies, WPP (4,008 points) was ranked number one, ahead of Omnicom Group (3,943) Publicis Groupe (2,552) and Interpublic Group (2,535).

Starcom MediaVest Group Chicago was named top media agency, with PHD Mumbai in second place. 360i New York was top digital agency, with R/GA New York in second.

Andrew Robertson, President and CEO of BBDO Worldwide, said: "The best proxy we have for measuring our performance against other agencies in effectiveness and the quality of our thinking is award schemes like those that are tracked by Warc. For us, it's very very important. We aim to win it every year."

You can read full 2015 results from the Warc 100 on our microsite. Warc subscribers can also read the full case studies for the winning campaigns, including 'Kan Khajura Tesan', which was ranked number one campaign of the year.

Data sourced from Warc