Virgin Mobile, the British cellphone network nominally controlled by high profile entrepreneur Sir Richard Branson, has awarded its US account to Lowe Lintas, San Francisco.
With a claimed value of $90 million, the win encompasses both creative and media duties. It is not known whether other agencies were involved in pitching for the business.
Given the shop's loss last fall of the $100m Sun Microsystems business [WAMN: 23-Oct-00], Lowe Lintas chairman and ceo Gary Goldsmith was exultant at the news: “This is a great win and adds further fuel to our confidence that our West Coast agency will be a leading force in that market.”
Virgin Mobile established its stateside presence last year in San Francisco and will launch its service later in 2001.
News Source: CampaignLive (UK)