Advertising growth in the UK will slow this year, claims WPP Group's global media network Mindshare.
Concern over house prices (the barometer of British financial fair weather) and a consequent slowdown in consumer spending, the price of oil and a dearth of major TV events will constrain ad revenue growth to 4.6% in 2005.
Television and outdoor advertising, however, are ready for the good times to roll, with TV revenues predicted to rise by 6.2% and outdoor by 11.2%. Press, radio and cinema, on the other hand, face growth below the overall rate.
Mindshare forecasts tougher economic conditions will cause motor, food and drink advertisers to cut TV spend while service brands increase.
Data sourced from BrandRepublic (UK); additional content by WARC staff