US radio adspend edged up in February as local stations reported an uplift in revenues.
Latest figures from the Radio Advertising Bureau show a 1% increase in total spend on the medium compared with February 2003. But in a reverse of the recent trend, local advertising outpaced national: the former was up 3% while the latter fell 4%.
For the first two months of the year, total radio spend rose 1% year-on-year, with local up 1% and national down 2%.
Data sourced from: Radio Advertising Bureau; additional content by WARC staff