NEW DELHI: India is the fastest-growing market for LinkedIn, the business-focused social networking site, and the company is now aiming to heighten its presence in the country as it seeks to build on this momentum.

The portal has witnessed a rapid expansion in user numbers in the Asian nation, with membership rates up by 180% on an annual basis this year so far.

Deep Nishar, its vice president of products, said the online operator is "very bullish in this market and we are committed to investing in it."

In terms of the revenues generated, Nishar described India as being "very good", both in terms of usage rates and the broader statistics.

However, while members of the site in the country are "very good at creating and connecting", as yet they are not taking full advantage of the possibilities for collaboration, particularly when it comes to linking up with their counterparts from abroad, he added.

Advertising contributes one element of LinkedIn's revenue-generating model, as does a recruitment service, particularly for senior management positions, which is a sector that is growing rapidly.

Indeed, the Web 2.0 service is now itself looking to find a country manager for its operations in India, and while there "is no specific time line ... we are looking to hire the best people," Nishar said.

Data sourced from WATBlog; additional content by WARC staff