Lever Fabergé has handed the £25 million European account for its Impulse brand to Bartle Bogle Hegarty, firing incumbent Ogilvy & Mather.

Lever told O&M on Tuesday that its services were no longer required in Europe, though the shop will continue to handle the brand elsewhere.

O&M won the account five years ago, and was tasked with reversing the brand’s falling popularity, something it has not achieved.

Lever will be hoping that BBH will replicate with Impulse its successful campaigns for the Lynx toiletries range (also owned by Lever). Not only have sales increased significantly since BBH took over in 1995, but the agency’s ‘Lynx Effect’ ads also won gold at Cannes last year.

News Source: CampaignLive (UK)