London-headquartered Merrill Lynch HSBC, a new joint e-venture between Merrill Lynch & Company and HSBC Holdings, has awarded its $100 million global account to the London office of Interpublic’s Lowe Lintas & Partners Worldwide.
Targeting affluent investors, the worldwide online banking service has budgeted adspend at up to $100 million over the next twelve to eighteen months. It will launch first in the UK this fall, followed by Australia, Canada, Germany, Japan and then other countries.
Lowe Lintas’s victory came after a two-month review, finally narrowed to a shortlist that also included the London offices of Cordiant-owned Bates Worldwide and WPP’s J Walter Thompson.
News source: New York Times