Linteractive, a new online agency based in Bombay, is to be launched by Lowe Lintas & Partners.

The fledgling will offer consultancy to traditional companies essaying a move to the internet, plus e-content management and e-brand building.

Heading the start-up is Raj Gupta, a director of the main Lowe agency. In addition to servicing its parent’s clientele, among them Hindustan Lever, Linteractive will also build its own new portfolio.

News source: Advertising Age - International Daily