THE COLLAPSE of a number of marketing partnerships has dealt a severe blow to National Lottery Enterprises, Camelot's merchandising and licensing division. Not only has NLE axed its own-brand range of merchandise - jewellery, key rings, pens and Christmas cards - but it is confronted by the collapse of two of its three current marketing partnerships. McVities has cancelled the agreement to use the National Lottery crossed fingers logo on its brands, while frozen food company McCain's has said it will not renew when its present contract ends. Only the deal with mail order catalogue Freemans remains in place and the former head of NLE Robin Bowler has transferred to the role of marketing manager for Camelot's Instants brand. The one glimmer on the horizon is burger chain Wimpy with whom NLE has been discussing a promotional tie-in.
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