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LORD MAURICE TEAMS WITH LUVVIES’ AGENT AND PUBLISHER IN E-CONTENT INITIATIVE

News, 26 June 2000


Lord Maurice Saatchi, advertising guru and Tory spokesman in the House of Lords, has joined two other high profile media names to launch ContentIsKing.co.uk. The triumvirate aims to exploit new-media opportunities for actors, authors, scriptwriters and poets.

Partners in the venture are Megalomedia (chaired by Lord Saatchi), publishing house Faber & Faber (chairman, the recently enobled Matthew Evans) and actors/writers agency The Peters, Fraser & Dunlop Group (chaired by commoner Michael Sissons).

Explains Saatchi: “The ownership of electronic literary rights is still a grey area because, in many cases, the contracts were signed long before anyone had even dreamed of the internet.” Adds Evans: "I believe we need someone [as chief executive] who has no link with old media, such as books or newspapers. What is required is someone who is focused entirely on an electronic future.”

The London-based fledgling is expected to launch formally later this year and is currently recruiting a chief executive from a major US online business.

News source: Sunday Business (UK)