The £1 million account for Lloyds TSB’s new internet bank has been awarded to AKQA.

The digital communications agency beat off competition from six other bidders, including Zenith Interactive and Saatchi & Saatchi, which handles Lloyds TSB’s bricks and mortar bank.

AKQA chair/chief executive Ajaz Ahmed said that the campaign will target the so-called mobile generation, who are willing to use new technologies to make life easier. The bank will be marketed via affiliate programmes, media-owner partnerships and customer relationship management, rather than conventional banner advertising. is due to launch later in the year.

News Source: CampaignLive (UK)