Alliance & Leicester Building Society has embraced an innovative new ad medium, placing 500,000 inserts in library books as a trial promotion for its Giro current account. Respondents opening accounts before the year-end receive a Waterstones voucher.
© Copyright 2017
All rights reserved including database rights. This electronic file is for the personal use of authorised users based at the subscribing company's office location. It may not be reproduced, posted on intranets, extranets or the internet, e-mailed, archived or shared electronically either within the purchaser's organisation or externally without express written permission from WARC.